PANTONE CONDIMENTS
A Systematic Re-branding Experiment
Project Type:
Conceptual Branding & Packaging System
Category:
FMCG /
Visual Identity
Pantone Condiments is a re-imagining of everyday sauces using the visual logic of the Pantone colour system.
Instead of emotional food imagery, the project treats flavour as structured visual information. Each condiment is designed as a Pantone swatch in physical form, allowing flavour to be recognised through colour rather than interpretation.
THE BRIEF
The brief was to reinterpret an existing, standardised visual system within an unrelated FMCG category. The aim was to explore how hierarchy & consistency could replace expressive packaging cues.
The project focuses on everyday condiments. Pantone was chosen for its globally recognised colour system and its ability to communicate information without illustration or ornamentation. FLAVOUR=COLOUR
THE PRODUCT
RESEARCH
The first step in thoroughly understanding how to design packaging for Pantone was thorough research on both packaging guidelines for sauces and Pantone's design guidelines.
Pantone’s system relies on solid colour fields, numeric codes, neutral typography, and strict hierarchy. These principles formed the foundation of the packaging system.
BRAND GUIDELINES
IDEATION
Initial explorations focused on translating Pantone’s visual rules into physical packaging while reducing visual noise and prioritising flavour recognition.
Pantone’s system relies on solid colour fields, numeric codes, neutral typography, and strict hierarchy. These principles formed the foundation of the packaging system.
BRAND GUIDELINES
The bottle was designed as a single Pantone colour swatch. Label layouts were refined to ensure consistent hierarchy and proportion across all variants.
BOTTLE PACKAGING
BOX PACKAGING
Initial explorations focused on translating Pantone’s visual rules into physical packaging while reducing visual noise and prioritising flavour recognition.
The final outcome presents condiments as Pantone swatches in physical form. Colour functions as the primary identifier, while the label communicates flavour, variant, and volume through a structured information hierarchy.
PLEASE NOTE: This project is a conceptual academic exercise and is not affiliated with or sponsored by Pantone. All visual references are used strictly for educational purposes.